The most common custom sticker sizes are 50–75mm for general use, 30–50mm for product labels and packaging, and 40×100mm to 60×240mm for bumper stickers. But "common" isn't the same as "right for your job" — here's how to actually decide.
The single biggest sizing mistake we see: choosing a size on a screen where the design fills the window, then being surprised the printed sticker is smaller than a coin. Grab a ruler and measure the actual surface — laptop lid, jar face, car panel — then cut a piece of paper to your candidate size and hold it there. Thirty seconds of paper-cutting saves a reprint.
| Use | Typical size | Notes |
|---|---|---|
| Laptop stickers | 50–75mm | Big enough to read across a café table |
| Water bottles | 40–60mm | Stay within the straight section, off the curve |
| Product & jar labels | 30–80mm | Measure the flat face of the container first |
| Packaging seals | 30–50mm round | Small kiss-cut sheets are the economical format |
| Bumper stickers | 40×100mm – 60×240mm | The classic reads-from-the-next-lane range |
| Wheelie bin numbers | Largest that fits the flat panel | Bigger reads better from the street |
There's no single legal "standard" bumper sticker size in Australia — the traditional format is a landscape rectangle, and our range runs from 40×100mm up to 60×240mm on outdoor-grade vinyl. Two rules of thumb: text you want read from another car needs to be at least 25mm tall, and long-and-low beats big-and-square on a bumper or rear window. See the full bumper stickers range for formats and pricing.
Below about 30mm, individual die-cut stickers get fiddly — hard to cut cleanly, hard to peel, easy to lose. That's why our die-cut minimum standard size is 30×30mm. If your design needs to be smaller (packaging seals, tiny logo dots), order them as kiss-cut sticker sheets instead — the backing sheet does the handling for you.
A sticker is only as big as its smallest readable text. As a working rule, keep text above 2mm tall (roughly 6pt) or it risks filling in on press — and if the sticker will be read at any distance, go much larger. If your design has fine print that matters, size the sticker around the text, not the logo. Our free digital proof shows everything at true scale markings, and we'll flag anything we think will print too small.
Printing the same design in two or three sizes costs less than you'd think — small runs start at just 10 — and a size assortment on one sticker sheet is often the cheapest way to test what works before committing to volume.
Every configurator prices your exact size and quantity as you type — die-cut stickers, sticker sheets, bumper stickers or roll labels.